Alia Bhatt’s AI Images Used Without Consent, Brand Faces Massive Backlash

Alia Bhatt has found herself at the center of a controversy after a Pakistan-based fashion label allegedly used AI-generated images of her without consent to promote its collection. The post falsely implied her endorsement, but fans quickly spotted that the visuals were digitally altered from old photos. The incident sparked backlash online, raising serious concerns about AI misuse, celebrity image rights, and the growing challenge of distinguishing real from manipulated content in the digital age.