Night tourism pulls tourists in Rajasthan even in summers

Night tourism is pulling in tourists even during this lean period, i.e., during the summer time in Rajasthan. The idea of night tourism was backed by the move that allow travellers to visit major attractions from 6 pm to 10 pm. This initiative was taken to increase the tourists during summer season in this region as the scorching heat becomes unbearable during the day time.

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The concept of night tourism was launched in 2015 by the Rajasthan Tourism Development Corporation, which has proved to be a boon for the tourism industry. Referring to this, Hridesh Kumar Sharma, Director of Archaeology and Museums, Rajasthan, said, “A total of 12.2 lakh tourists have visited the monuments illuminated at night and the total revenue earned is Rs 12.2 crore as against the total capital expenditure of Rs 4.27 crore made on installation of lighting fixtures.”
Amber Fort was the first fort complex to be added in this project and was open for public from Sept 30, 2015, which was followed by Vidhyadhar Garden on June 5, 2017. It was found that the response was overwhelming. With a tariff fixed to INR 100 for both foreign and domestic tourists, the response to lit-up Amber Fort was rather amazing. Same was recorded for other places too.


Sharma further added, “Looking at the rising interest in Amber, we took it up in Albert Hall. Today, the exquisite lighting adorning the facade of Albert Hall museum forces passers-by to stop and click a selfie.” He even mentioned that crime is not a major issue in Rajasthan and added, “Be it Pali, Sikar, Bikaner, Bharatpur, Ajmer or Jaisalmer, we did upgradation and restoration of museums and soon they were opened from 12 noon to 8 p.m.”

According to the official, night tourism can work wonders for Taj Mahal and even Red Fort. Sharma concluded saying that other states can also think of implementing this type of tourism, and script a success story.