Kerala introduces Ayuverdic Tourism to spread awareness

Kerala recently at an event in London launched an Ayurvedic product called ‘AyurBodha’. The program was introduced at the World Travel Mart (WTM) and it primarily combines tourism and knowledge of Ayurveda for the interested visitors, who can also take advantage of the best ayurvedic treatment in Kerala. It is an initiative of Kerala Tourism Development Corporation (KTDC) and those going for the program would get an opportunity to stay at KTDC properties. These gorgeous and best Ayurvedic resorts in Kerala enjoy spellbinding and picturesque locations and also have centres where people can learn about ancient Ayurveda.

In a release issued by Kerala Tourism, Mr. Kadakampally Surendran (state tourism minister) said "Ayurveda, as a wellness system and a mainstay tourism product, has been largely confined to treatments and massages. While Kerala is known as a destination for spending serene and peaceful holidays, our time-tested tradition of the ancient ayurveda can enrich every visitor's experience. "

The learning program will mainly focus on educating people on basic home remedies, uses of medicinal plants and providing them diet regimes. Also, the Ayurvedic practices here will help in rejuvenating and revitalising body and soul. The program will even teach the secrets of pressure points and basics of ‘Panchakarma’ treatment. So the visitors are totally in for an Ayurvedic treat as they will also be getting a certificate of the training.

The launch in London was attended by eminent people from the industry including Dr. Venu V (tourism principal secretary), Mr. Bala Kiran (tourism director) and Mr. R. Rahul (KTDC managing director). Also present during the launch were industry buyers from several other countries.