Strøget and around

The city's main shopping drag, and its cooler alternatives
Word to the wise: In general Copenhagen is a super-safe city, but the few bad apples tend to congregate on Strøget during high season. Be aware of pick-pockets and scammers.

Strøget, the city's main shopping artery, stretches between Rådhuspladsen and Kongens Nytorv and purportedly the longest pedestrianised street in Europe. It's actually more a collection of streets offering countless opportunities to empty your wallet, from designer boutiques and grand department stores such as Magasin du Nord and Illums Bolighus to generic high street brands and souvenir shops, as well as endless bars, restaurants, and kebab stands.
The main drag is touristy, generic, and not particularly charming, especially at the 'cheaper' end towards Rådhuspladsen. For general browsing you're far better off slipping onto the parallel, more interesting thoroughfare Strædet and exploring the side streets. On Kronprinsensgade you can find cool Danish fashion labels; Silkegade, Larsbjørnsstræde, and Studiestræde also have some great independent shops, cafes and bars.