Soto

Stylish store for street menswear

Talk of the town: Soto stands for the hip area south of Torstraße in imitation of London’s Soho.
Word to the wise: Everything is in the upper price brackets with very little for the shallow-pocketed.

This is a collaboration between online style-zine High Snobiety and creative collective Made, who saw a gap in the market for stylish and selective menswear store. It’s not just a fashion range, but a lifestyle choice. They’ll kit you out with products to keep you well-groomed and books to keep you well-read.
They bring together the brands that men want to be wearing from urban to gentleman street style: Acne, Band of Outsiders, Opening Ceremony, Our Legacy and more. The shop is the usual minimal stripped-down warehouse with rough wood and hard glass furniture not to deter even the most reluctant of male shoppers.