George's

Italian tailoring with a British influence
Noteworthy for: They have a wonderful selection of cashmere.

George's family-run boutique spread from one menswear store in 1975 to an additional two outlets: George's Woman and George's Denim. All three multi-brand stores—situated near the Pantheon—stock a blend of English and Italian casual designer brands such as Dondup, Maoro Griffoni and Paul Smith.
They take the structuring of the Italian sartorial style with the traditional vintage tailored twist in their selection of menswear, while for women they tend towards more whimsical, romantic creations. The denim store is the most urban of the three, but all have an interesting range, and friendly atmosphere.