Malabar circuit to be developed into tourist hotspot

The Kerala Tourism Department has announced that it would be taking new initiatives to expand its horizons. The department will likely be investing around INR 500 crore to promote tourism in ‘God’s Own Country.’
As per the reports, the department would be expanding its vision not only in the state’s southern belt, but also focus on the northern zone by adding new must-visit destinations in its list.

Director of Kerala Tourism P. Bala Kiran, while talking to the press said, “Kerala has seen a strong tourism sector since two decades and we have been doing well domestically and internationally. We are starting new destinations in different geographical areas. We are widening our canvas and including new destinations.”
Reportedly, the northern parts that are likely to be added to the list of new tourism destinations are Wayanad, Kozhikode, Malappuram, Kannur, Palakkad and Thissur. The peak season to visit Kerala is from November to February, for which Kerala Tourism Department will be chalking out plans to lure tourists around the year.

Bala further said, “We are also planning out new ventures like introducing river cruise facility in Malabar, making a Kameshwari heritage project, Jatayu Earth Centre which will feature world's largest bird sculpture and offering plethora of adventure and rejuvenating activities and others.”

The department is also focussing to introduce adventure activities such as kayaking, river rafting, paragliding, and trekking to allure tourists. The tourism director also stated, “Kerala Government is setting up a Tourism Regulatory Authority which will be a statutory body with full legal powers to intervene and execute orders whenever there are complaints on tourist-related activities.”