Delhi tourism to be rebranded under 100-crore scheme

Delhi’s Deputy Chief Minister Manish Sisodia proposed to launch a Branding Delhi scheme on Monday to transform the capital into India’s tourism capital. News reports state that Deputy Chief Minister Manish Sisodia, while presenting the said budget in Delhi Assembly, stated that the capital has all the resources to transform into the tourism capital of the country.
Referring to this development, he said that as per the new scheme, Delhi tourism will be rebranded and will be introduced as a tourism brand both in the country as well as foreign tourists.

The Delhi government also proposed a Campaign for Communal Harmony in the wake of recent violence in northeast Delhi that left more than 50 dead and 200 injured.
The Deputy Chief Minister further informed that the government will likely start a new festival called Purvanchal Utsav from next year. He added that the festival will be on the lines of Delhi Ki Diwali, which is an initiative to celebrate Diwali in an environmentally-friendly manner without bursting firecrackers and organising other stuff like laser shows with cultural activities.

Working on these lines, the Delhi government in order to introduce the capital as the tourism brand, it has announced a 100-crore scheme that will help create new jobs in the sector.