In 2010, Ben Silbermann noticed people saving random images online, and this became the foundation for the biggest social bookmarking platform
etimes.in / May 09, 2026, 16:10 (IST)
Pinterest was built on the human tendency to save useful information for later, a habit Ben Silbermann observed. Unlike other platforms focused on rapid sharing, Pinterest allows users to organize visual ideas into themed boards. This structured approach to collecting and curating content, catering to delayed decision-making, proved to be its key to success.