mamaearth

Founded in 2016, mamaearth has become popular in India with its range of "toxin-free" products such as face washes, shampoos and hair oils. It competes with Unilever's India unit, Hindustan Unilever, and Procter & Gamble Co in the booming personal care industry.

Founders of Little Cherry Mom, a children's nutrition brand, shared their emotional journey on Shark Tank India, revealing they sold their house to fund the business. Despite a strong community and product appreciation, the Sharks, citing concerns from taste to manufacturing errors and potential conflicts, ultimately opted out of investing Rs 75 lakhs.

During the course of this event, Shilpa spent quality time with loyal mamaearth customers; including a yoga session, round-table discussion, and even some selfie time!

mamaearth IPO has garnered mixed opinions from analysts, primarily due to not-so-cheap valuations, despite pricing adjustments in the offering. The share price range falls between Rs 308-324, valuing the company at approximately Rs 10,500 crore at the upper end.

Shares of Honasa Consumer, the company behind mamaearth, dropped 4% after a block deal of 66.20 lakh shares at Rs 439 each, totaling Rs 291 crore.

Honasa Consumer, the parent company of mamaearth, The Derma Co, and the House of Brands, has raised $52 million in a round led by Sequoia. The round saw participation from Belgium-based Sofina Ventures, and Evolvence, a UAE-based India-focused fund.

Ghazal Alagh, co-founder of mamaearth, highlights that successful brands often target a common enemy, which can be a system, mindset, or issue. Examples include Netflix challenging cable TV and mamaearth advocating against toxic skincare products, fostering strong brand identities and devoted consumer bases.

With the brand endorsed by popular Bollywood celebrities, the duo has cashed in on India's growing e-commerce adoption by offering its products on platforms such as Amazon and Walmart's Flipkart.

Honasa Consumer, the owner of beauty brand mamaearth, reported a near doubling of its profit to 294.4 million rupees ($3.54 million) for the quarter ending on September 30. This was attributed to increased sales volumes and improved profit margins, with core profit margins rising to 8.1% from 6.4% the previous year. Analysts at Jefferies praised Honasa's performance in the digital-first beauty sector and anticipate further revenue growth. The company's stock soared by 20% on Thursday, hitting the upper circuit.

mamaearth's parent company, Honasa Consumer, has raised ₹765.2 crore from 49 anchor investors ahead of its IPO launch on October 31. The company has also allocated shares worth ₹253.6 crore to domestic mutual funds. mamaearth's IPO consists of a fresh issue of shares worth ₹365 crore and an offer for sale of up to 4.12 crore shares. Promoters, founders, and investors will be offering shares in the OFS. The IPO is expected to fetch about ₹1,701 crore at the upper end of the price band. The offer will close on November 2.

Honasa Consumer Limited, parent company of mamaearth, experiences another executive departure as Jayant Chauhan, Chief Product and Technology Officer, resigns citing personal reasons, effective November 30. This follows the recent exit of senior vice president Abhiishekk Raj Pandey in August. Chauhan’s resignation was addressed to CEO Varun Alagh and has been accepted.

Honasa Consumer, the parent company of mamaearth and The Derma Co, reported a consolidated loss of Rs 18.57 crore in the second quarter, attributing it to inventory adjustments. Despite a 6.9% dip in revenue to Rs 461.82 crore, the company highlighted a 5.7% growth when adjusted for inventory changes.

Ghazal Alagh, co-founder of Honasa Consumer, has accused Hindustan Unilever’s Lakmé of copying product names and packaging from mamaearth and The Derma Co. Alagh highlighted similarities in sunscreens, face washes, and shampoos, claiming Lakmé imitated formulations and marketing strategies. Honasa also placed a billboard next to a Lakmé ad, challenging their sunscreen testing methods, escalating the dispute between the brands.

Honasa Consumer, the parent company of mamaearth, has announced the price band for its initial public offering (IPO), which is set to open on October 31. The IPO includes a fresh issue of shares worth Rs 365 crore and an offer for sale of up to 4.12 crore shares. Bidding for anchor investors will open on October 30. The IPO is expected to raise about Rs 1,701 crore at the upper end of the price band. mamaearth aims to use the funds for advertising, setting up brand outlets, and new salons.