Why is Kim Kardashian in Nike's World Cup ad? The reason behind her surprise 'Rip the Script' cameo
TIMESOFINDIA.COM / Jun 06, 2026, 14:42 (IST)
Nike's World Cup campaign Rip the Script sparked debate after featuring Kim Kardashian alongside football stars including Cristiano Ronaldo and Kylian Mbappé. While some fans questioned her inclusion, Nike said the casting was deliberate, reflecting Kardashian's connection to youth football through her son and the brand's broader strategy of blending sport, entertainment and popular culture.