brand identity

Train coach colours serve as a visual language, differentiating train types, categories, and service levels for travellers. Blue signifies standard trains, red indicates safer LHB coaches, green denotes budget options, and white points to semi-high-speed services. These colours also reflect the evolution of railway technology.

Dunkin's decade-and-a-half adventure in India comes to an end as Jubilant FoodWorks pulls back from the franchise, pointing to stagnant growth and ongoing losses. The brand faltered in aligning its offerings with local breakfast customs and misinterpreted visibility for real success.

Moscow Fashion Week showcased a wide range of designers from Russia and abroad, bringing together around 300 participants from 21 Russian regions and four countries, including China, Turkey, Spain, and Armenia

Nvidia's chief Jensen Huang sees a future where computers understand the physical world. This 'Physical AI' will revolutionize industries like manufacturing and logistics. Every object will have a precise 3D digital twin. This allows for virtual testing of robots and simulations. Generative AI will then interact with these digital twins, merging creativity with the real world.

Business, not heritage, behind decision

No Non-Veg Dishes In List, Entrepreneurs To Get 25% Subsidy On Branding, Packaging

Born from Cold War necessity, WD-40's creation involved 39 failed attempts by engineer Norm Larsen to protect Atlas missile components. His successful 40th formula, meaning 'water displacement,' unexpectedly became a household staple. This story incredibly highlights perseverance in engineering, transforming a military solution into a versatile tool for everyday problems.

The important detail, of course, is that this was not just whiskey. It was Kash Patel whiskey, or at least whiskey transformed into a Kash Patel object, reportedly engraved with “Kash Patel FBI Director”, an FBI-style shield, an eagle, his signature and the number 9, presumably a reference to his place in the line of FBI directors.

Some brands holds steady as shipments dip 2% in Q1 2026, market could plunge by 12% this year

A gripping British TV series, 'Believe Me,' dramatizes the harrowing John Worboys case. The four-part true crime drama follows brave victims like Sarah and Laila as they fight authorities who initially failed them. It highlights their legal battle for justice against the 'black cab rapist,' offering a compelling look at resilience and the pursuit of truth.

Allu Arjun's upcoming film 'Raaka' shares a strong connection with 'Pushpa,' with the title intentionally chosen to revolve around the lead character's name for brand recognition. Director Atlee revealed 'Raaka' is an 18-year dream project, aiming for a global impact with a massive production and a potential pairing with Deepika Padukone.

Aryaman encounters Apra, believing she resembles a lost love from long ago. In the midst of this emotional turmoil, Apra grapples with haunting visions that unveil her secret as a 'nag'. Radhika's relentless pursuit of a printing press faces staunch opposition, triggering escalating tensions and a dramatic showdown at the Naag Mandir.

Tamil Nadu's new Chief Minister, C. Joseph Vijay, made a striking sartorial statement at his oath-taking ceremony, opting for a sharp black suit over the traditional white shirt-and-veshti. This modern power-dressing choice, a departure from decades of political norms, sparked widespread online discussion, reflecting a shift towards contemporary image and personal branding in Indian politics.

Mamata Banerjee's 'Didi' brand faces its toughest test in West Bengal's elections, balancing welfare schemes and grassroots appeal against BJP's national push. Despite corruption allegations and voter fatigue, her maternalist state model and street-fighter persona remain key, as she rallies voters against perceived disenfranchisement and external forces.

Anticipation surges for 'Spider-Man: Brand New Day' as revelations about the script expose Peter Parker's profound solitude. The iconic Marvel logo will symbolize his severed ties, while he crafts an AI companion to stave off loneliness. Embracing a solitary journey, he's returning to his DIY roots, echoing the classic Spider-Man vibe.

Kolkata Centre for Creativity's third Baithakkhana festival, themed 'Border', explored creative boundaries across literature, cinema, and thought. From children's engagement with language to discussions on art, history, and identity, the event fostered deep conversations. The festival also featured an artist's book showcase and handcrafted décor, blending craft with intellectual exchange.

The Nothing Phone (4a) Pro, priced at Rs 39,999, offers a refined design with a metallic body and a unique Glyph Matrix display. It boasts a clean software experience with Nothing OS 4.1, powered by a Snapdragon 7 Gen 4 chip, delivering smooth performance for everyday tasks and casual gaming.

In an exclusive interview with TimesofIndia.com, NBA legend DeMarcus Cousins reflected on redefining the role of big men in basketball. Cousins discussed overcoming serious injuries, learning the harsh business side of the NBA, and drawing inspiration from Kobe Bryant. He also urged young Indian players to believe in themselves, saying confidence comes from “the work that you put in”.

Global superstar Rihanna was recently spotted in Paris sporting her cherished R20 'Rhenna' hoodie, a piece deeply connected to her two-decade music career and personal journey. This iconic garment, featuring a stick-figure drawing and "20 years with you," signifies her gratitude to fans. The sighting follows her recent visit to India for her beauty brand launch.

The CMF Watch 3 Pro has launched in India, featuring 131 sports modes and advanced health tracking like SpO2 and stress monitoring. Priced at ₹7,999, it's available at a special launch price of ₹6,999. The smartwatch boasts a 1.43-inch AMOLED display, dual-band GPS, and up to 13 days of battery life, with early access starting May 7, 2026.

Indian dairy packets use a color-coded system to quickly indicate milk fat content, with blue for toned, green for standardized, and orange for full cream. This visual shortcut simplifies choices for consumers, becoming an intuitive part of daily shopping habits and product identity.

Google appears to be rebranding Fitbit's software services under a new "Google Health Premium" banner, with app store listings and Google Store changes hinting at the shift. While the Fitbit name might persist for hardware, this move suggests a broader integration of wearable health features into Google's ecosystem. Pricing for the new service mirrors existing Fitbit Premium subscriptions.