How to create images and videos using Grok Imagine: A step-by-step guide

Elon Musk's X has announced that Grok Imagine is now free for all Grok app users. This announcement comes after OpenAI's GPT-5 reveal. Grok Imagine generates videos and images from text or voice prompts. It rivals OpenAI's Sora and Google's Veo 3. Users can download the Grok app from Google Play Store or Apple App Store.
How to create images and videos using Grok Imagine: A step-by-step guide
Grok Imagine is now free for everyone in the Grok app, Elon Musk’s X (formerly Twitter) posted. The announcement comes hours after Sam Altman-led OpenAI revealed its latest AI model – GPT-5. For those unaware, Grok Imagine is an advanced AI model that can generate video and images from text or voice prompts. It has been developed by Elon Musk-owned xAI. While OpenAI’s Sora text-to-video model and Google’s Veo 3 offer similar capabilities, both remain accessible only to paying users. Sharing an update of the feature, Elon Musk wote on X: "Over 44 million images created by Grok Imagine for users vs 22 million yesterday!".
Grok Imagine free for everyone
With the latest announcement, Elon Musk-owned xAI aims to take on both these rival models by making them accessible to all. If you want to use the Grok Imagine on the Grok app, here’s a step-by-step guide.

How to generate image using Grok Imagine

To begin, one needs to install the Grok app on their smartphone. Head to Google Play Store and Apple App Store to download the app. Once installed and signed into the Grok app,
  • Go to the chat window in Grok app
  • Here you will see a new Imagine tab at the top right corner
  • Tap on it
  • Next, you can either
  1. Enter a text prompt describing the image you want the AI tool to create
  2. Or, you can upload an existing image and command the AI tool to customise as per your requirements

How to generate video using Grok Imagine

After your image is generated, choose the “Make video” option. Here you can choose from one of four modes: Normal, Fun, Custom, or the more audacious Spicy mode. Recently, the spicy mode has made headlines as it reportedly enables the creation of NSFW (Not Safe For Work) content, sparking concerns about potential misuse, content moderation, and digital safety.

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