Tesla CEO Elon Musk acknowledges issues with Twitter’s algorithm; issues apology to users

Tesla CEO Elon Musk has acknowledged ongoing issues with Twitter’s (now X) recommendation algorithm. In a post, the world’s richest person apologized to users for what he described as ‘frustrations’ with how Twitter posts are being surfaced on the microblogging platform. “My apologies for frustrations with the 𝕏 algorithm. We are working hard to fix the problem,” Musk wrote in a post.Over the past few weeks, several X users have reported inconsistencies in their feeds – — including repetitive content, delayed updates, and limited visibility for certain accounts. Some creators have also complained about drops in engagement and reach, sparking speculation about recent algorithmic changes.Ever since taking charge of the platform in 2022, Musk made algorithm transparency a central theme. He has previously said the company is continuously tweaking its feed-ranking system to prioritise “useful and engaging” posts. Earlier this year, X open-sourced parts of its recommendation code to allow users to see how posts are promoted or demoted.While Musk did not detail what the latest issue involves or when it will be resolved, his acknowledgment suggests that X’s engineering team is actively working on an update.Earlier this year in January, Musk playfully ‘slammed’ the recommendation algorithm of X. Criticising X’s recommendation algorithm, Musk jokingly said: “If I see one more da*n Nazi salute in my feed, I’m gonna lose my mind 🤪 This algorithm sucks!!” Later on, he also wrote: “The recommendation algorithm on this platform sucks! I want to talk to the manager right now!!”Musk's remarks then came after his hand gestures at Donald Trump's inauguration sparked controversy online, with some comparing it to Nazi salutes.