Nothing opens its first flagship store in Bengaluru: All details

Bengaluru is home to Nothing's first flagship store in India. Carl Pei, the CEO of the London-based consumer tech company, and Akis Evangelidis, the co-founder and president of India, opened the store, marking the company's first foray into physical retail in the country. The Bengaluru store, located on 100 Feet Road in Indiranagar, joins Nothing's growing global retail network, following its London location and ahead of its upcoming sites in Tokyo and New York City. The Nothing store will be open from 11:00 AM to 9:00 PM every day.Commenting on the store launch, Evangelidis said, “Opening our first flagship store is a major milestone for Nothing, cementing our position as one of the fastest-growing smartphone brands in India. More than just a transaction point, we intentionally chose not to build a conventional retail store. Instead, we designed this space to offer our customers a unique, immersive experience. Our goal is to build understanding, trust, and lasting relationships with our community. The Indian market highly values hands-on engagement and design-led thinking, and this store will be the platform where we invite curiosity, clearly tell our brand story, and cultivate a hub for future launches, collaborations, and community-focused experiences.”The 5,032-square-foot store was visited by over 2000 people on the launch day. The store's layout shows Nothing's design philosophy centered on community involvement, experimentation, and teamwork. Inside the store, visitors will be able to experience the brand's approach to design and product. The company noted that the store design will inspire admiration for its process and commitment to community engagement.With structural elements purposefully left exposed, the store's design is influenced by the industrial aesthetic of 1970s workshops and assembly lines. According to the company, materials such as concrete, steel, aluminium, and glass are used in their natural forms, and transparency is used throughout the room to showcase how its products are designed.The flagship store also offers other engaging activities such as a cafe, a video recording studio, all its products and other interactive elements, including claw machines, vending machines, and conveyor displays. Consumers also receive complimentary beverages and a social area for networking, creating a lively and engaging atmosphere.With the launch of the store, Nothing continues to expand its footprint in India. Counterpoint Research reports that the company has driven year-over-year growth over mulitple quarters.