'MrBeast is an...': Salesforce CEO Marc Benioff on world's biggest YouTuber for Superbowl ad

Salesforce CEO Marc Benioff has praised Jimmy Donaldson, better known as MrBeast, as an “absolute genius” following a viral Super Bowl advertisement. The world’s biggest YouTuber launched a $1 million puzzle-based Super Bowl commercial promoting Salesforce's Slackbot AI assistant on February 8. The commercial featured cryptic visual clues and urged viewers to solve interconnected puzzles online.A Twitter user posted on X: “This ad was genius. My 9-year old and all his friends are creating Salesforce accounts right now. And they’re all making cold calls to B2B decision makers and generating SQLs for enterprise SaaS companies. Mr. Beast just created 1 billion new CRM users.”Replying to his post, Benioff shared analytics demonstrating the massive scale of the campaign’s impact. According to the CEO, the surge was nearly instantaneous.“We’ve had over 53M people hit this page since the spot ran. 1.32M in the last 15 minutes. Beyond any expectation we could have had. MrBeast is an absolute genius,” he posted.“Solve puzzle. Slack @MrBeast the answer first. Win a million bucks,” Salesforce said in a separate post. The YouTuber also shared the puzzle, saying, “First person to solve the puzzle in my new SuperBowl ad wins $1,000,000! Good luck :)”Last year, MrBeast announced that he had a Super Bowl commercial idea and was looking for a company to hire him to make this idea a reality. Benioff quickly responded with a high-stakes invitation to collaborate.“I’ve been sitting on an amazing Super Bowl commercial idea for years. Someone please let me make your brand’s Super Bowl commercial so I can finally make this idea happen,” he posted to his millions of followers.Benioff, who is known for his aggressive growth strategy of the Salesforce ecosystem, was quick to jump on the opportunity.“Jimmy, you absolute Slack maniac—hit me with a wild offer I can’t refuse for your Super Bowl spot! Let’s make the craziest Salesforce-Slack love child ad the world’s ever seen,” Benioff replied.