Angry with Anthropic's Super Bowl ads targeting ChatGPT, OpenAI president Greg Brockman says: 'Fundamental difference in our outlooks on AI is…'

OpenAI president Greg Brockman has hit back at Anthropic's Super Bowl ad campaign, calling out what he sees as a "fundamental difference in our respective outlooks on AI." Brockman reposted a comment from OpenAI Codex staffer Daniel Steigman on X, who wrote that he "much preferred OpenAI's positive outlook on AI over Anthropic's negative one during the Super Bowl ads."The exchange came after Anthropic aired multiple ads during Super Bowl LX that took aim at OpenAI's decision to introduce advertising into ChatGPT. The ads depicted AI assistants awkwardly shoehorning product pitches into personal conversations—one showed a therapist-bot pivoting from relationship advice to pushing a dating app for older women.Interestingly, the version that aired on TV was softer than the one Anthropic initially uploaded to YouTube. The original tagline read, "Ads are coming to AI. But not to Claude." During the actual broadcast, it was swapped to: "There is a time and place for ads. Your conversations with AI should not be one of them." The change, first spotted by viewers on social media, suggests Anthropic pulled back slightly after OpenAI CEO Sam Altman called the campaign "clearly dishonest" in a 420-word post on X earlier in the week.Rather than engaging in the mud-slinging, OpenAI aired its own one-minute ad showcasing its Codex coding tool. The spot followed a man's journey from curious kid to adult builder, ending with him using AI to bring his ideas to life. No mention of Anthropic. No clap-backs. Just vibes and ambition."If someone watching thinks, 'I wonder if I can do that,' we've done our job," said Michael Tabtabai, OpenAI's VP of Global Creative.Behind the ad drama, both companies dropped competing flagship models last week — Claude Opus 4.6 and GPT-5.3 Codex — while OpenAI also launched Frontier, an AI agent platform that goes up against Anthropic's Claude Code and Cowork tools. OpenAI is valued at roughly $500 billion with over 800 million users, while Anthropic is raising at a reported $350 billion valuation with a stronger enterprise footprint.Anthropic president Daniela Amodei told Good Morning America the ads weren't about OpenAI or "any other company other than us." Few people bought that line.