Amazon gets rights to Oprah Winfrey’s podcasts, books and more; company says: ‘We are bringing her voice to…’

Amazon has signed a new deal with Oprah Winfrey. Under this deal, the e-commerce giant has expanded its access to her podcast and broader media portfolio. Under the recently announced agreement, Wondery, Amazon’s podcast studio, will gain exclusive distribution and advertising rights to The Oprah Podcast across audio and video formats. The partnership also includes rights to content tied to The Oprah Winfrey Show library, Oprah’s Book Club and Oprah’s Favorite Things. Steve Boom, VP of Audio, Twitch, and Games at Amazon, said: “Oprah Winfrey has built one of the most iconic, timeless brands in the world, spanning television, publishing, and beyond. Through this collaboration with Harpo Entertainment, we are bringing her voice to more people and expanding how her audiences engage with Oprah in ways only Amazon can deliver.”Amazon’s Oprah Winfrey deal: What we know so farStarting in July, Wondery will distribute The Oprah Podcast across Amazon Prime Video, Amazon Music, Fire TV Channels and Audible. The podcast will also remain available on YouTube and other podcast platforms.The Oprah Podcast joins Wondery’s current lineup of creator-led shows, including New Heights, Baby, This Is Keke Palmer and Armchair Expert hosted by Dax Shepard. The move follows Wondery’s restructuring in August, when some narrative podcasts shifted to Audible, and layoffs were announced within its narrative team. Meanwhile, the team focused on creator-led, video-based podcasts was reorganised into a new division called Creator Services, aimed at expanding audiences across Amazon’s platforms.“Hosting this podcast allows me to continue the work I feel called to do – opening the door for conversations that matter. The kind of conversations that remind us we’re not alone, and invite us to see ourselves and one another more clearly. Expanding our reach globally is an opportunity I embrace, as we continue to connect through stories that invite new ways of seeing and, hopefully, deepen understanding,” Oprah Winfrey said.Meanwhile, Matt Sandler, GM of Creator Services, Amazon added, “Long before the term ‘creator’ existed, Oprah was building a direct and deeply personal connection with audiences across generations – and that bond continues to grow. Creators are reshaping entertainment, and Oprah continues to pave the way. We couldn’t be more excited to partner with her on what’s ahead.”