Samsung teams up with ‘The Devil Wears Prada 2’ to showcase Galaxy S26 Ultra features

Samsung has announced a global collaboration with 20th Century Studios to promote the upcoming film The Devil Wears Prada 2. As part of the campaign, the company released a custom promotional video featuring actor Helen J. Shen in her role as Jin, using the Galaxy S26 Ultra’s “Circle to Search with Google” feature to complete a last-minute task. As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at the global premiere for The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.Celebrities including Heidi Klum, Paige DeSorbo, Hannah Berner, Helen Shen and Winnie Harlow took part in the photo and video sessions using the device.Samsung highlighted the “Circle to Search with Google” feature as part of the campaign. The feature allows users to quickly search for information by circling content on the screen, aiming to simplify tasks during time-sensitive situations.Influencer Haley Kalil, who participated in the event, also used the Galaxy S26 Ultra to demonstrate its features on social media. She shared how the device helped her prepare for the premiere using built-in tools.The collaboration includes a series of promotional videos set in the world of the film, showing how smartphone features can support users in different scenarios. Samsung said the campaign is part of its broader effort to highlight AI capabilities in its latest devices.The Devil Wears Prada 2 is scheduled to release in theatres on May 1.