Itel Rhythm Echo earbuds launched in India at Rs 1,199

Itel has expanded its product portfolio with the launch of its latest Rhythm Echo earbuds. The new earbuds promise up to 50 hours of playtime, clear calling with Quad Mic ENC, and immersive sound quality, all at a price of Rs 1,199.The Rhythm Echo earbuds are now available across retail stores in India. They feature a trendy curved design, a compact charging case, and come in two colours — Lurex Black and Midnight Blue. Users also get a one-year warranty with the product.According to Arijeet Talapatra, CEO of itel India, the launch reflects the brand’s focus on reliability and long-lasting performance. “With Rhythm Echo, we’ve blended design, endurance and clarity at a competitive price to meet the needs of modern users,” he said.For gamers, the earbuds come with a low latency of 45 milliseconds, offering smooth audio-visual sync and faster response times. The 10mm dynamic drivers deliver clear and balanced sound across music, movies and calls. With Bluetooth 5.3, users can enjoy a stable connection and power-efficient performance, while touch controls allow them to change tracks, adjust volume or answer calls easily.Charging is fast and efficient — a 10-minute charge provides up to two hours of playback, ensuring minimal downtime. The earbuds are also IPX4 water-resistant, making them suitable for workouts and outdoor use.Other features include AI voice assistant support, Type-C charging, and comfort-fit ear tips for long listening sessions.itel, which has over 11 crore customers and a network of 1,000+ service centres across India, continues to strengthen its position in the affordable audio and smartphone market with products designed for the “modern youth of Bharat.”