Pepsi adds Ahaan Panday and Aneet Padda to its star-studded Pepsi family

PepsiCo India’s flagship brand, Pepsi, has signed actors Ahaan Panday and Aneet Padda as brand ambassadors. The two will feature in the brand’s upcoming campaign targeting younger audiences.Ahead of the announcement, the two actors had sparked speculation online about their 'biggest trailer yet'. The reveal, however, turned out to be a branded Pepsi vanity trailer, a twist that quickly circulated on social media.Pepsi has long been associated with youth culture and self-expression, shaped by a challenger-brand identity and a high-energy image. With Ahaan and Aneet, Pepsi has brought on board two young actors who have gained visibility among younger audiences. Known for their natural chemistry and growing popularity, the duo represents a generation that connects with culture in real time. The association continues the brand’s practice of working with emerging talent to connect with younger consumers.Featuring industrial-inspired interiors, signature Pepsi branding and a fully stocked Pepsi fridge, the trailer serves as a playful hangout space that brings together fandom, pop culture and Pepsi’s signature attitude.Commenting on the announcement, Mohak Bhatia, Brand Lead, Pepsi Cola at PepsiCo India, said, “Pepsi has always partnered with gen-next talent who shape youth culture rather than simply reflect it; faces that bring energy, attitude, and cultural influence to the forefront. So, when it came to two of the biggest Bollywood debuts of 2025, we didn’t want to make just another traditional partnership announcement. We wanted to break through the noise with them, and flipping the script the ‘biggest trailer yet’ felt like the freshest way to shake up the feed. As the new generation, Ahaan and Aneet bring an effortless, unfiltered chemistry that reflects the unapologetic spirit of Pepsi. We’re incredibly excited to welcome them aboard.” Ahaan Panday said, “Pepsi has always been the heartbeat of cool in India. Being associated with the brand at this stage of my journey feels incredibly special and something I am deeply grateful for. Pepsi has such a strong connection with the youth and I’m excited to now be a part of that legacy.”Aneet Padda echoed similar sentiments about joining the campaign.“Pepsi embodies that fearless confidence I live for. This campaign therefore feels very natural- playful, spontaneous and full of energy. I’m thrilled to join a brand that has always been such a strong part of culture,” she said. Disclaimer: This article has been produced on behalf of HT Digital by Times Internet's Spotlight team.