Lodha Crown sees success with the launch at Taloja Bypass Road - sells 200+ homes in 10 days

Real-estate giant Lodha Group continues to see success with Crown - the sub-brand which caters to the growing affordable housing segment in Mumbai. Following an impressive response seen with Crown Thane, Lodha Group had recently launched the Crown brand at Taloja Bypass Road. With this, the ‘Lodha lifestyle’ was made accessible to Mumbaikars who desired a quality lifestyle and have a budget ranging between Rs.27 lakhs and Rs. 40 lakhs.
Speaking on this, Shaishav Dharia, RCEO, Lodha Group expressed his delight and said, “Since we opened bookings for Lodha Crown at Taloja Bypass Road mid-November, we have received an overwhelming response with sales of about 200+ units in less than 10 days. With this project, Lodha Group is making quality living more accessible to aspiring Mumbaikars. If you see its pricing, it is a steal because you are getting a 2BHK at the price of 1BHK along with world class amenities that help build an integrated neighbourhood. The response has been great and we are positive that our offering will be a grand success.”
An industry expert who wishes to remain unnamed added, “With incentives offered as part of “Housing for All’ scheme - PMAY and tax benefits - the effective interest rate will be just around 5% p.a. and they can buy homes by making a very small down payment. No wonder, the project has seen such success.”
The recently launched project under ‘Crown’ is located on Taloja Bypass road which is equidistant from Dombivli & Taloja railway stations. And the best part is that it is at a walking distance from an upcoming metro station on the Kalyan-Taloja metro line. The project also offers dedicated bus service to the nearby stations and office hubs. With such an initiative, Lodha Crown is here to rewrite what masses think about the affordable housing segment with world-class amenities, well-connected location and comprehensive social ecosystem.
Lodha Group, India’s largest residential real estate player clocked robust sales of more than 750 crores during the festival season. This was primarily led by the stupendous success of its first offering under the new Crown brand – the company’s initiative to make quality living more accessible.
Disclaimer: This article has been produced on behalf of Lodha Group by Times Internet's Spotlight Team.