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This story is from April 03, 2025

Donald Trump’s changed trade policies directly affect Wayne Gretzky’s hometown Brantford

Graeme Roustan, a Canadian American businessman, expresses frustration over Donald Trump's tariffs on Canadian goods, which impact his 178-year-old hockey stick business in Wayne Gretzky’s hometown, Brantford. Former Prime Minister Justin Trudeau warns of counter-tariffs affecting American jobs. The controversy extends to Gretzky, facing backlash for his perceived political alignment during the 4 Nations Face-Off 2025.
Donald Trump’s changed trade policies directly affect Wayne Gretzky’s hometown Brantford
(Image via Getty: Wayne Gretzky)


“All these are going to the Miracle on Ice Team USA 45th Anniversary Fantasy Camp. The customer wants this to cross the border as soon as possible because they don’t want to get a 25% tax on their invoice.” Canadian American businessman Graeme Roustan said in a recent interview with CNN’s Paula Newton and Matthew J. Friedman while holding a red, star-studded hockey stick in his hand. From April 2, 2025, the President of the United States of America, Donald Trump, will impose widespread tariffs against Canada and other nations. Graeme Roustan runs a 178-year-old business that manufactures wooden hockey sticks. This business resides in The Great One, Wayne Gretzky’s hometown, Brantford. This is how US President Donald Trump’s changed trade policies with Canada directly affect Wayne Gretzky’s hometown, Brantford.

“I don’t understand it from the American point of view, why would we insult Canadians?” shared Canadian American entrepreneur Graeme Roustan about Donald Trump’s changed trade policies

“This business has been in place for 178 years, and it’s been selling product and trading product with the United States since before Canada was a country. It’s just ridiculous to insult your neighbor. And as a dual citizen, Canadian American, I don’t understand it from the American point of view.
Why would we insult Canadians?” expressed Graeme Roustan, owner of the Roustan Hockey in Brantford, Ontario. Luckily for Graeme Roustan, the former Prime Minister for Canada, Justin Trudeau, said that if the USA imposes tariffs, then Canada would be ready with counter-tariffs - back in January 2025. “As we did last time, we are ready to respond with tariffs as necessary. We are the number one export partner of about 35 different US states, and anything that thickens the border between us ends up costing American citizens and American jobs.” shared Justin Trudeau, Canada’s former Prime Minister, with MSNBC’s Inside with Jen Psaki. (-via Business Standard)

An X user called Wayne Gretzky a traitor and MAGA coward

It all started when Wayne Gretzky wore a white hat with 'Make America Great Again' written on it. Stu Cowan, Sports Columnist for Montreal Gazette shared Wayne Gretzky's picture wearing that hat on his X, and wrote, "It really is amazing that someone thought it was a good idea for Wayne Gretzky - Donald Trump's great friend and his choice to become Governor of the 51st State of Canada - to be the honourary captain of Team Canada for 4 Nations Face-Off final. #4nations"
“To drop Wayne Gretzky’s name into the middle of this, it’s a drive-by assassination of a name, a good quality Canadian name, it’s just been just completely ridiculous.” shared Graeme Roustan in a recent interview with CNN’s Paula Newton and Matthew J. Friedman. Graeme Roustan referred to Wayne Gretzky’s countrymen who call The Great One a ‘traitor’.
An X user wrote during the 4 Nations Face-Off 2025, “Gretzky: Enters through US benchGives thumbs up to US playersWears no red or NOTHING repping CanadaDoesn’t even look Team Canada’s wayHe’s a traitor & MAGA cowardGood riddance.#4nations” - This X post has over 2 million views.
Another X user commented on it saying:“Gretzky has spent decades in the U.S. and holds dual citizenship, so none of this is shocking. His thumbs-up to the American bench could be simple sportsmanship, not some deep political betrayal. Some fans are mad, others see it as him acknowledging his ties to both countries. Either way, it’s Gretzky—he’ll do what he wants.”Also Read: NHL extends its broadcast rights with Rogers Communications for another dozen years | NHL News - The Times of India
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