In a memorable moment from 2018, legendary supermodel Gisele Bündchen sparked a heated debate in the fashion world after making remarks about younger models using Instagram for self-promotion. Her comments, published in the July cover story of Vogue, were quickly met with backlash—forcing Bündchen to clarify her stance and defend her respect for the younger generation navigating today’s digital-heavy modeling landscape.
Gisele Bündchen’s initial comments on Instagram modeling raised eyebrows
At the time, Tom Brady's ex-wife Gisele Bündchen told Vogue that her younger sister created her Instagram account, stating, “If it was me, it would only be pictures of sunsets.”
Bündchen went on to add, “It’s not my generation — I have to be honest about that. I’m older, wiser. If I had to promote myself in the way girls modeling now have to do it, forget it. I wouldn’t do it.”
Though she was sharing her personal experience and generational perspective, many interpreted the comments as a subtle dig at modern models who leverage Instagram to build their careers.
Gisele Bündchen responds to criticism and sets the record straight
Facing criticism online, the Brazilian supermodel took to Twitter to clarify that her remarks had been misunderstood. “My intention was simply to express that I come from an older generation and am not technologically savvy,” she tweeted.
“I admire the younger generation and their skill to manage all the added demand of social media.” She added, “I certainly never feel that I am wiser than anyone, and I believe that we are all learning.”
In the same Vogue interview, Bündchen shared a more personal side, revealing how she never fully felt at home in the fashion world. “Modeling is a job that I do, a career that I’ve had,” she explained. “It allowed me to see the world, and I was well paid for it. But it never defined me.”
Bündchen went on to say, “I’m a Cancer, the little crab. Loves the home, her sanctuary, all the cozy things. So I was a fish out of water in fashion.”
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Tom Brady's ex-wife Gisele Bündchen slammed for calling pregnant women ‘garbage disposals’This 2018 moment offered a rare glimpse into Gisele Bündchen’s deeper philosophy—one rooted in simplicity, authenticity, and humility, even at the height of her global fame.
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