Dave Portnoy has never been subtle about where he stands with the
NFL, and now, after nearly a decade of tension, the standoff appears to be fading. The Barstool Sports founder revealed that the league’s long-running ban on his presence at NFL events may finally be over, just as his beloved New England Patriots surge back onto the sport’s biggest stage. Timing, as always with Portnoy, feels poetic.
The moment carries weight beyond one man’s access badge. It hints at a quiet thaw between a disruptive media empire and a league that once wanted nothing to do with it. Portnoy broke the news himself, framing it with trademark flair and restraint at once. “I’m hearing that the NFL ban on Barstool Sports has been lifted,” he wrote. “This hasn’t been 100% confirmed but the Cold War may be over.” For a feud born in chaos, the possible ending feels oddly calm.
Dave Portnoy and the NFL ban that shaped a media rivalry
The roots of the conflict stretch back to 2015, when the Deflategate scandal engulfed Tom Brady and the Patriots. Portnoy, never shy about defending his team, took his protest straight to the NFL’s front door. Alongside three Barstool colleagues, he staged a sit-in at league headquarters in New York, handcuffing themselves to the lobby floor. Arrests followed, and so did consequences.
The NFL later made its position clear, citing the incident as grounds to deny credentials to anyone “involved in such antics.”
That decision effectively shut Barstool out of marquee events. Super Bowl week credentials vanished. Radio Row appearances disappeared. Even when the Patriots won it all in 2019, Portnoy found himself escorted out after trying to blend in with a disguise. The message was unmistakable.
Now, years later, Portnoy believes the temperature has dropped. He expects to be inside Levi’s Stadium for Super Bowl LX, watching New England chase another title under head coach Mike Vrabel and quarterback Drake Maye. The Patriots earned that right with a gritty 10-7 win over the Denver Broncos, punching their ticket to Santa Clara to face Sam Darnold and the Seattle Seahawks.
Still, Portnoy is keeping his edge sharp. He insists there will be no problem unless the league creates one. “I promise you this -- if they try to drag me out of the Super Bowl, I have perfected the dead fish and it will be quite a viral moment because I will never walk willingly out of a Super Bowl when I am a paid customer.”
For a rivalry built on defiance, that line feels like the perfect closing note. Or the perfect setup for one last scene.