Andre Agassi celebrates Steffi Graf’s new German sportswear deal as tennis legends gear up for Pickleball Slam 4 clash

Andre Agassi could not hide his happiness this week. The American tennis great proudly shared that his wife, Steffi Graf, is now the new brand partner of German sportswear label Crivit. He posted the news on Instagram and made it clear how much this moment meant to him. Crivit, which was launched in 2009, is owned by the German supermarket chain Lidl. The brand is known for selling affordable sportswear across Europe and other markets. In February 2026, the brand Crivit rolled out a global campaign with Steffi Graf as its face. The campaign includes short promotional videos where Graf speaks about finding motivation and staying active.Andre Agassi reposted one of the brand’s announcements on his Instagram Story and wrote, “Beyond proud to see you as the new brand partner of Crivit.” In another Story, he shared a short promo clip and added, “You crushed this! So proud of you Stef!” For fans who have followed the couple for years, this felt like another big chapter in their journey, not just as tennis legends, but as partners who continue to support each other in public and in private.While Steffi Graf is now stepping into a fresh role with Crivit, both she and Andre Agassi have also built a strong presence in pickleball over the past few years.In March 2025, Steffi Graf spoke to PEOPLE about how she and Andre Agassi discovered pickleball during the pandemic. She said, “Andre still plays tennis, but I don’t much anymore. We really liked learning a new sport during the pandemic and meeting new friends through pickleball.”She also shared one simple rule they follow on court. “We don’t play each other. We prefer to be on the same side of the court,” Steffi Graf said.The couple has taken part in The Pickleball Slam, an exhibition event that began in 2023 with a $1 million prize. Andre Agassi has played in all three editions so far and has won each one.In 2023, he teamed up with Andy Roddick and defeated John McEnroe and Michael Chang. In the second edition, Andre Agassi partnered with Steffi Graf and beat John McEnroe and Maria Sharapova. In the 2025 edition, Graf and Agassi defended their title against Andy Roddick and Eugenie Bouchard.The fourth edition, Pickleball Slam 4, is scheduled for April 2026 in Hollywood, Florida. This time, Andre Agassi is set to team up with James Blake to face Anna Leigh Waters and Eugenie Bouchard.Through brand deals and exhibition matches, Steffi Graf and Andre Agassi continue to stay active in the sports world. Whether it is a global campaign with Crivit or a high-stakes pickleball event, they move forward together, and celebrate each other’s wins along the way.