TDK secures Tokyo E-Prix title sponsorship, joins Formula E as Official Partner

Formula E has partnered with global technology company TDK, a leader in the automotive and mobility industry, as the Title Partner for the Tokyo E-Prix and has also announced it as an Official Partner for the current 2025/26 season. Japan is home to TDK, and the Tokyo E-Prix is set to be a night race this season in July. As an Official Partner of the championship, TDK will have a visible presence for fans at the circuit and those watching around the world through trackside branding and integrated digital and physical touchpoints during race events.

Formula E welcomes TDK as Tokyo E-Prix title sponsor and Official Partner

Under the partnership, Formula E and TDK will also provide engineering students with exclusive behind-the-scenes access to the electric racing series. This initiative offers fresh talent a rare look at the cutting-edge technology and engineering defining the future of Formula E. A new digital content series showcasing the synergy between TDK’s advanced technologies and the high-performance world of Formula E will also be launched.

TDK will also serve as the Official Partner of Change. Accelerated. Live Tokyo, Formula E’s thought-leadership summit that brings together experts from industry, government, and sport to discuss the future of sustainable mobility and technology.

Jeff Dodds on TDK joining Formula E as sponsor

Welcoming TDK to the electric motorsport, Formula E CEO Jeff Dodds said, “We are thrilled to welcome TDK as the Title Partner for the Tokyo E-Prix and Official Partner of the 2025/26 season. Japan is a spiritual home for automotive innovation, and TDK’s mission to drive societal transformation through technology aligns perfectly with our vision. Their commitment to supporting engineering students also ensures that this partnership leaves a lasting legacy for the future of the industry.”

Expressing his vision, TDK CEO Noboru Saito also said, “TDK has consistently regarded automotive as a priority market and, through this title sponsorship and partnership, reaffirms its commitment to contributing to its ongoing transformation. TDK aims to become a trusted and essential partner at the heart of the automotive industry, strategically positioned in future mobility, vehicle electrification, and data-driven intelligence.”

“As safety systems and autonomous driving technologies advance, we are powering the revolution in electric mobility from within. A conventional internal combustion engine vehicle already houses thousands of TDK products, a number that grows even higher in electric vehicles. Mobility is a cornerstone of TDK’s AI ecosystem, and by driving innovation from within, we are committed to enabling smarter, safer, and better automobiles. Through these initiatives, TDK has embraced Formula E’s vision and decided to support it. We are proud to be the title sponsor at our home event here in Tokyo,” he added.

The Tokyo E-Prix will be a doubleheader and is scheduled for July 24–26. It will be a night race on the streets of Japan.

Also read: Formula E CEO Jeff Dodds invites Max Verstappen to try the GEN4 car: “No cameras, no media, any racetrack he wants”

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