Roblox gets a jolt as Formula E unveils Electric Lap for Gen Z and Gen Alpha gamers

Formula E and gaming-entertainment studio Feenix have joined forces to launch Formula E: Electric Lap on Roblox, aiming to connect with Gen Z and Gen Alpha fans of the sport. Feenix, known for crafting immersive Roblox experiences, is offering young players a dynamic new way to customise, race, and express themselves in a next-generation virtual motorsport world.

Formula E: Electric Lap on Roblox brings electric racing to Gen Z gamers

Electric Lap introduces players to a universe where speed, sustainability, and self-expression intersect. The city-inspired gameplay mirrors real Formula E action with key elements like Attack Mode, energy management and regeneration, pit strategy, tactical decision-making, and multiplayer street racing. Fans can explore real-world Formula E circuits, iconic global cities, and imaginative fantasy tracks, while unlocking custom liveries, avatar items, and UGC gear transferable across Roblox. New tracks, seasonal content, and live events will sync with actual Formula E race weekends throughout 2026.


Introducing the platform, Formula E CEO Jeff Dodds said, “Formula E has always pushed boundaries and challenged what’s possible in motorsport, and launching Electric Lap on Roblox takes that mission even further. We’re opening the door to millions of young players to discover the thrill of electric racing through gameplay that’s fun and truly creative. I’m genuinely excited about this collaboration and can’t wait to see it evolve throughout this coming season.”

Feenix Studio General Manager Michelle Perez Barrous added, “Formula E is one of the most innovative sports brands in the world and bringing that energy into Roblox is a perfect match. Gen Z and Gen Alpha build fandom through play—through worlds they shape, communities they join, and experiences they revisit. Our goal with Electric Lap was to translate the strategic, sustainable DNA of Formula E into something players can actually feel: energy management, tactical decisions, city circuits, and paddock culture. Roblox is where this generation already lives, and we’re excited to help Formula E meet them there in a way that’s safe, moderated, and truly immersive.”

Formula E Brand Licensing & Retail Director Sanjay Shivaram noted, “Formula E has always stood for innovation, both on and off the track. By launching in Roblox, we’re creating a new entry point for young fans to discover the excitement of electric racing in an interactive way. Together, we’ve built an experience that brings the heart of our sport to millions of players in the spaces where they already play and create.”

Feenix will continue to support community engagement within Roblox through regular updates, seasonal content drops, and creator collaborations rolling out across 2026.

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