KOLKATA:
La Liga
, the Spanish top-tier
football
league, celebrated 'five years in India' for the opening of the Indian office in 2017.
The milestone moment was marked with the first edition of 'La Liga Extra Time India' and a fan screening for the highly anticipated
Sevilla Derby
, also known as the '
El Gran Derbi
' (Sevilla FC v Real Betis) fixture.
The El Gran Derbi watch party, held on 27th February 2022, was among the first public fan viewings La Liga has held since the onset of the pandemic.
Organised keeping all safety protocols at the forefront, it involved engagement activities like contests and games for the 100+ fans who earned their spot by participating in digital contests on La Liga's social media handles, also on La Liga's broadcaster MTV and Voot Select's social media platforms. Along with these fans, La Liga's sponsors and key partners were also a part of the watch party.
Speaking on the events,
Jose Antonio Cachaza
, Managing Director, La Liga India, said, "We came to India five years ago recognizing the zeal this country has for football, and several times in the time since then, the fans here have surprised us by surpassing our expectations. It has been a delight to work with our international and local partners to create something special for our fans and football enthusiasts in the country."
Aritra Chowdhury is a senior correspondent who mainly writes on s...
Read MoreAritra Chowdhury is a senior correspondent who mainly writes on sports. He has been working with TOI for over six years and an experience of over 10 years in print and online media. He mainly writes about cricket, football, and other Indian sports.
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