NEW DELHI: The International League T20 (ILT20) has entered into a three-year partnership with Dream11, the world's largest fantasy sports platform with over 220 million users.
This collaboration will elevate the fan experience during Season 3 of the tournament, starting on Saturday, 11 January, at the Dubai International Stadium. The partnership will also extend to ILT20 Seasons 4 and 5, covering 2026 and 2027.
The goal of this partnership is to enhance fan engagement and bring cricket lovers closer to the action. Fans will have the opportunity to create fantasy teams and engage with the tournament in a more interactive and immersive way, fostering deeper connections with their favourite players and teams through Dream11's platform.
"We are excited to partner with ILT20 for the next three seasons. At Dream11, enhancing sports fan engagement is at the core of what we do, and partnerships like these play a vital role in achieving that goal. This collaboration offers a great opportunity to bring cricket enthusiasts closer to the action and deepen their connection with the league,” said Dream Sports Chief Marketing Officer Vikrant Mudaliar.
This collaboration underscores ILT20's commitment to innovation and fan engagement, ensuring each match offers not only thrilling cricket but also unforgettable experiences for its supporters.
"We are delighted to partner with Dream11 for a three-year period. The partnership is another step towards our goal of delivering unparalleled cricketing entertainment. Dream11's extensive user base and innovative platform will help us further extend the ILT20's reach and bring fans closer to the action," ILT20 CEO David White said.
"Dream11's platform, which boasts of over 220 million users, provides a perfect avenue for ILT20's fan base. This partnership also opens new opportunities for engagement, including exclusive content, live fantasy challenges, and interactive competitions," he added.
Season 3 of the tournament will feature a total of 34 matches over the course of a month. The competition will culminate with the final at the Dubai International Stadium on Sunday, 9 February.
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