IPL Media Rights Auction 2022 Highlights: Star India, Viacom18 and Times Internet win IPL media rights; total rights sold for Rs 48,390 crore

The BCCI is set to laugh its way to the bank after selling its IPL TV and digital rights for the Indian sub-continent for a whopping Rs 44,075 crore, making it one of the richest entities in the sporting world. As per information received, Package A (Indian subcontinent TV Rights) for 410 IPL matches across five seasons from 2023 to 2027 has been sold for Rs 23,575 crore, which is effectively Rs 57.5 crore per game. However, it is the Indian subcontinent digital rights that stole the thunder with Rs 50 crore per game being offered by one of the bidders after the winner of Package A challenged them. The Package B fetched Rs 20,500 crore and thus cumulatively the BCCI is now richer by Rs 44,075 crore after selling the two packages.

The media rights auction for the world's richest cricket league, which has media giants like Disney and Sony Corp vying for broadcast rights that could fetch India's cricket board upwards of $6 billion, has spilled over into the third day, a board official said on Monday. The online auction for television and digital broadcast rights from 2023 to 2027 to the Indian Premier League, the hugely popular two-month cricket league that draws top television ratings, began on Sunday morning and continued all day on Monday as well. The auction was likely to conclude on Tuesday, the official who declined to be named because he was not authorised to speak to the media on this subject, told Reuters.