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IPL Media Rights Auction 2022 Highlights: Star India, Viacom18 and Times Internet win IPL media rights; total rights sold for Rs 48,390 crore

THE TIMES OF INDIA | Jun 14, 2022, 20:03:38 IST

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IPL Media Rights Auction 2022 Highlights: Star India, Viacom18 and Times Internet win IPL media rights; total rights sold for Rs 48,390 crore

IPL media rights auction highlights: The BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping 48,390 crore (USD 6.20 billion) through IPL media rights for a five-year period, starting 2023. Stay updated with Times of India for all live updates of IPL Media Rights Auction 2022 on Times of India.

16:03 (IST) Jun 14

UPDATE: As per reports, Package D (Overseas TV and Digital Rights) is sold. Details awaited.

16:01 (IST) Jun 14

Winner of Package B, Viacom18 will have a chance to challenge the highest bidder of Package C

15:52 (IST) Jun 14

The total valuation of Package C - 98 games in 5 seasons - is a staggering Rs 3,257.52 crore

15:44 (IST) Jun 14

UPDATE: As per reports, Package C closes at Rs 33.24 crore per game, more than 100 per cent of its base price of Rs 16 crore. And it is more than the base price of the original digital rights (Package B).

15:03 (IST) Jun 14

The Viacom18 joint venture was created with US giant Paramount Global and an investment group backed by Australia-born American businessman Rupert Murdoch's son James

14:21 (IST) Jun 14

Package C touching Rs 2,400 crore mark. Base price -- at Rs 16 crore per game for 98 games -- was Rs 1568 crore. After this winner of B can challenge winner of C. Total value heading to Rs 46,500 crore and Package D is yet to come

14:20 (IST) Jun 14

Disney has been extremely aggressive with Package C. Viacom will have to pay a huge premium to get digital rights exclusive. Bid has gone from 18.5 crore per game to a little above 24 crore and it's still on

14:15 (IST) Jun 14

Winners until now: Package A: Name not disclosed – Rs 23,575 crore at Rs 57.5 crore per game. Package B: Sources say Viacom – Rs 20,500 crore at Rs 48 crore per game. Total per match value for Packages A & B: Rs 105.5 crore

13:59 (IST) Jun 14

The BCCI will laugh its way to the bank having come up with a 'winning' tender document. For the base prices they came up with – that came under criticism early on – and for putting the Package C in place, which had critics of its own, the cricket board has once again managed to rake in 'top dollar' from its marquee product

13:39 (IST) Jun 14

The bidding for Package 'C' will be heavy because the set of 18 matches, even if non-exclusive, include the three playoffs and the grand final every season alongside the evening matches on weekends, during double headers. The bidder that won Package 'B' for digital will not let go Package 'C'. So expect a very tough fight. But we think the bidder for both Package 'A' and 'B' was wary that the more they bid aggressively for 'A', the price of 'B' would go up. And therefore, the pace slowed down towards the end of Day One. On Day Two though, I think Viacom walked away with a 'steal' on the digital with the price at which they got. Of course, Package 'C' is now the challenge.

BCCI sources

13:28 (IST) Jun 14

The present value of rights has already gone past Rs 46,000 crore and those tracking developments expect Package 'C' to drive the total value close to the Rs 50,000 crore mark

13:19 (IST) Jun 14

The second day closed with three bidders – the identities are under wraps – gunning for Package 'C' at a base price of Rs 16 crore per match for a set of 98 matches and the bidding was on at Rs 18.75 crore

12:57 (IST) Jun 14

Package D, which has a base value of Rs 3 crore for overseas TV and digital rights, will have a strong contender in Zee, which is being headlined at the auction by former BCCI CEO Rahul Johri

12:23 (IST) Jun 14

It is surprising that not a single UK-based broadcaster came to bid for Package D, considering the amount of Indian cricket viewership in the United Kingdom

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12:21 (IST) Jun 14

Because of exclusivity, Viacom can't let go Package C, even if it means paying heavy premium as they can't take the risk of their rival putting those 18 matches free on air

12:05 (IST) Jun 14

Tuesday might see the bidding of packages C and D being completed and could mean that the names of the winning companies be revealed officially by the BCCI

11:38 (IST) Jun 14

The bidding went well and it's not over yet. It's been fairly satisfying and we are confident of an impressive number tomorrow (Tuesday).

A BCCI official on Monday

11:10 (IST) Jun 14

The auction will end with Package D rights, which is the rest of the world consisting of five territories with base price for each game and each territory is INR 3 crore, with no composite bid for the Rest of the World package

10:57 (IST) Jun 14

The auction on Tuesday will now move towards the bidding of Package C, which is an 18-game non-exclusive India digital rights with a base price of INR 11 crore

10:50 (IST) Jun 14

The break-up of 410 matches across five years are as follows: 74 matches each for 2023 and 2024. It increases to 84 games in 2025 and 2026, and 94 matches in 2027

7 More Updates

IPL Media Rights Auction 2022 Highlights: Star India, Viacom18 and Times Internet win IPL media rights; total rights sold for Rs 48,390 crore

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IPL Media Rights Auction 2022 Highlights: Star India, Viacom18 and Times Internet win IPL media rights; total rights sold for Rs 48,390 crore

BCCI sources

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A BCCI official on Monday

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