IPL Media Rights Auction 2022 Highlights: Star India, Viacom18 and Times Internet win IPL media rights; total rights sold for Rs 48,390 crore

Attracting astronomical bids that eventually translated into mind-boggling revenue of Rs 48,390 crore for a five year period through IPL's media rights has not surprised BCCI secretary Jay Shah, who asserted that cricket's most talked about T20 league has potential to deliver way more.

The BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023. While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C, paying another Rs 2991 crore. Package D with a base price of Rs 3 crore per game with overseas TV and Digital Rights on offer was sold for more than 1300 crore to Viacom18 and Times Internet.

UPDATE: Package D (Overseas TV and Digital Rights) are shared by Viacom18 and Times Internet for Rs 1324 crore. Viacom18 won the rights of Aus, SA, UK territories, while Times Internet bagged MENA & US sectors.

* Package D with a base price of Rs 3 crore per game with overseas TV and Digital Rights on offer was sold for Rs 1324 crore to Viacom18 and Times Internet.

* India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C, paying another Rs 2991 crore

* Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game)

IPL media rights winners: Star India, Viacom18 & Times Internet

Viacom18 & Times Internet shared the Package D

Viacom18 bags digital rights

Star India wins TV rights

'Rs 48,390 crore'

So, the total valuation of the IPL media rights is a whopping Rs 48,390.52 crore

* Package D is sold for Rs 1,058 crore (Rs 2.58 crore per match for 410 matches)

UPDATE: The bidding for Package D (overseas TV and digital rights) has ended.

* Winners of IPL media rights auction so far >>> Package A: Disney Star -- Rs 23,575 cr (Rs 57.50 cr per match for 410 matches) | Package B: Viacom18 -- Rs 20,500 cr (Rs 50 cr per match for 410 matches) | Package C: Viacom18 -- Rs 3,257.52 cr (Rs 33.24 cr per match for 98 matches)

* Total valuation (Package A + Package B + Package C) = Rs 47,332.52 crore

* Winners of IPL media rights auction >>> Package A: Disney Star | Package B: Viacom18 | Package C: Viacom18 | Package D (rest of the world) will be known soon.

'Digital bigger than TV'

TOTAL VALUES >>> Package A: Rs 23,575 cr (Rs 57.50 cr per match for 410 matches) | Package B: Rs 20,500 cr (Rs 50 cr per match for 410 matches) | Package C: Rs 3,257.52 cr (Rs 33.24 cr per match for 98 matches)