What Indians asked Alexa the most in 2025

From K-pop music to true crime podcasts and Bollywood trivia, Alexa customers in India showed wide-ranging interests in 2025. Throughout the year, people used Alexa in English, Hindi and Hinglish to get quick information, play music, and explore entertainment across genres. Amazon shared insights into what Alexa customers in India asked most often, highlighting clear trends in music, podcasts and general knowledge. K-pop continued to draw strong interest, with BTS, Jennie and Blackpink among the most searched artists. Global musicians such as Taylor Swift, Justin Bieber and Michael Jackson were also popular. Among Indian artists, Lata Mangeshkar, Kishore Kumar and Shankar Mahadevan featured frequently in queries. Music requests covered both new and classic tracks. Viral songs like APT by ROSÉ and Bruno Mars, Shaky by Sanju Rathod and G-SPXRK, and Bollywood tracks such as Saiyaara and Sahiba were commonly played. Artists including Arijit Singh, Shreya Ghoshal, Pritam and Bruno Mars were among the most requested voices in Indian homes. Podcasts were another major area of interest. Alexa customers listened to shows across true crime, spirituality, business and education. Popular titles included The Desi Crime Podcast, The Horror Show by Khooni Monday, Finshots Daily, The Ranveer Show and The Sadhguru Podcast – Of Mystics and Mistakes. Users also turned to Alexa for celebrity and sports trivia. Common questions focused on net worth, personal lives and basic facts about figures such as Virat Kohli, Shah Rukh Khan, Cristiano Ronaldo and Amitabh Bachchan. General knowledge queries about political leaders, geography and world affairs rounded out the year’s most asked questions.