Czech tourism expands outreach in North India

CzechTourism has strengthened its outreach in North India, building on a steady rise in Indian travellers in recent years. With a focus on regional markets, the tourism board is expanding its presence beyond metros to engage with travel trade partners in Tier II cities. As part of this effort, CzechTourism organised a series of engagements across key North Indian locations, positioning Czechia as a diverse European destination. The initiative reflects a shift towards tapping into emerging markets where interest in international travel is growing. A key highlight was a trade workshop in Chandigarh, attended by over 30 travel agents. The session focused on building destination knowledge and encouraging itineraries that go beyond popular hubs such as Prague. The workshop was also attended by Guneet Chaudhary, who said, "As outbound travel from North India continues to grow, there is clear potential to strengthen engagement across segments such as film tourism, MICE and destination weddings. Czechia’s combination of heritage, accessibility and production-friendly policies makes it an increasingly attractive choice for the Indian market." Highlighting evolving travel preferences, Barbara Andelová said, "Our engagement in North India reflects a clear shift in how travellers are planning their European holidays today. There is increasing demand for experience-led travel, particularly around gastronomy, beer culture and wine regions, which align well with Czechia’s strengths. Through our growing presence across key North Indian markets, we aim to position Czechia as a well-rounded, multi-region destination for Indian travellers." The outreach also included sales visits to Amritsar and Jalandhar, further extending engagement in the region.