Brides are eyeing Taylor Swift’s ring

She likes shiny things but as she sang in her Lover track Paper Rings , she would have married him with paper rings. Yet Travis Kelce delivered – and how! We all know how the internet and Swifties lost it when Travis proposed to Taylor Swift. As soon as the engagement photos from ‘your English and gym teacher’ came out, everyone zoomed in at the massive elongated cushion-cut diamond set in yellow gold to get detailing of the design from all angles. The design: Timeless. The announcement: On point. The ring: Massive.

Reports suggest that the engagement ring features an elongated cushion-style diamond, with delicate filigree detailing and hand engravings on the band. “Side stones include half-moon and smaller round diamonds, and experts estimate the centre stone to be F colour, VS1 clarity. The warm yellow gold setting gives the diamond a romantic glow, with its distinctive open culet at the bottom,” as per reports.



While Swifties across the world await the D-Day, brides-to-be in the country have already found ways to replicate the ring. The timeless cut with fewer carat and engravings to highlight their love story, and set in gold are already being requested by couples. “Celebrity engagements have always had a strong influence on jewellery trends, and Taylor Swift’s engagement is particularly significant because of the emotional connect she shares with her audience,” say jewellery designers.

‘There’s been a noticeable spike in demand for replicas of Taylor’s ring’Celebrity engagements often give inspiration to couples, and when it comes to Taylor’s engagement – the ring, the decor, the clothes, the accessories, the photography – everything has been a major gamechanger in the proposal scene. Pratik Dugar, director of a jewellery brand, notes, “Following the buzz around Taylor Swift’s giant cushion-cut diamond engagement ring, there’s been a noticeable spike in customer demand for similar replica styles.”

He adds, “Customers want the same elegant, timeless feel, even if they opt for more budget-friendly alternatives like a smaller carat size, but something that captures the same look and feel, sticking to the specific features that mimic the original. They are asking for a sleek band – usually in platinum, white gold, or yellow gold – that complements the diamond without overpowering it.”
Neil Sonawala, managing director of a jewellery brand, shares, “We are already seeing an increase in curiosity from couples who want rings that capture the same timeless yet modern appeal. While some are asking directly about designs similar to hers, others are inspired by the idea of having a piece that feels personal but still carries the classic charm of natural diamonds set in gold.”

Designers expect a renewed interest in natural diamonds in goldMuch like Taylor Swift’s cushion-cut engagement ring, people are seeking a personalised interpretation of those designs, crafted with fine detailing and timeless elegance.

Yogesh Soni, director of a jewellery brand, points out, “Cushion-cut diamonds, in particular, have seen a rise in inquiries for engagement rings because they combine a classic look with contemporary appeal. Overall, we have also witnessed a steady increase in demand for both diamond and gold rings in recent months.”

Bharti Bangur, founder of ajewellery brand, adds, “Taylor Swift’s engagement ring, with its striking cushion-cut diamond, has drawn attention, but what excites our clients more is the idea of reimagining such iconic pieces in a modern, wearable way. Rather than asking for direct replicas, they prefer customised designs that balance international trends with contemporary Indian aesthetics.”

Natural diamonds in gold have long been seen as symbols of elegance and permanence, and Taylor’s choice is expected to spark renewed interestin this combination, shares Neil, adding, “It offers a sense of tradition that resonates deeply with Indian consumers. Swift’s influence, especially among the millennial audience, often sets benchmarks for what is aspirational yet relatable, and this moment is likely to reinforce the desirability of understated yet iconic engagement rings.”Get the latest lifestyle updates on Times of India, along with Navratri wishes, messages and colours !