Beer brewed from sewage water is the latest fad in Sweden!

The experts at the IVL Swedish Environmental Research Institute, famous beer-maker Carlsberg and New Carnegie Brewery recently joined hands to use the water from the city to brew beer and to overcome the mental block regarding drinking of recycled water. They have used recycled sewage water to make the country’s first hot-selling beer.

According to experts, the process involves cleaning the sewage water in an energy-efficient manner using specially made membranes followed by a reverse osmosis and filtration mechanism. A team of experts from IVL has set up a pilot and demonstration facility in Hammarby Sjostadsverk to recycle sewage water.

In another statement, expert from IVL has mentioned that the idea came to them one-and-a-half years ago and the motive was to overcome the resistance of drinking reused waste water. The release issued said, “Technically drinking reused water is not a problem at all but the bigger issue is overcoming mental blocks." The team contacted executives at New Carnegie Brewery who reverted within a week showing interest. The IVL experts carried out detailed lab testing of the recycled water after which it was delivered to New Carnegie Brewery where professionals took over the remaining process.

In a statement it has been mentioned that as soon as the purest, first Swedish beer from recycled water was launched they got out of beer and it was introduced again two weeks later and sold out again from stores.

In the competitive food and beverage market, innovation and uniqueness is the need of the hour. This version of beer and its response rate in the market is a live example, which might help you click some innovative idea to be the next big name in the food world. Do you think that this variation of beer will be a hit in the Indian market too? Let us know your take in the comments section below.

Inputs from PTI