IU reveals her skincare secrets

The face everyone notices

Daily playbook

• Gentle cleanse at night and a light morning rinse to protect the barrier; then layer a hydrating essence and a humectant serum for bounce without weight.
  
  
• Functional focus over many steps: vitamin C to brighten or niacinamide to even tone, followed by a barrier cream to seal comfort.
  
  
• Broad-spectrum SPF every day and reapplication outdoors to preserve luminosity and prevent uneven tone long term.
  
  

IU-style extras

• Mild exfoliation once or twice weekly with enzymes or low-strength acids helps refine texture while sidestepping irritation.
  
  
• Sheet masks used as targeted boosts for dull or stressed days echo K-beauty's brightening-and-soothing playbook with niacinamide and vitamin C options.
  
  
• "Less but steady" layering-thin applications, letting each step absorb-keeps skin calm and camera-ready through packed schedules.
  
  

Skin-type guide

• Oily-combination: gel cleansers, 2-5% niacinamide, light gel creams; keep exfoliation brief and avoid heavy occlusives to reduce midday shine.
  
  
• Dry-sensitive: creamy cleansers, hyaluronic acid plus ceramides, fragrance-minimal creams; favor enzyme exfoliants and cica or panthenol masks.
  
  
• Pigment-prone: steady niacinamide in the morning, vitamin C by day, and meticulous SPF; use brightening masks only one to two times weekly.