5 Instagram beauty trends Indians are getting wrong

Scrolling through Instagram and YouTube reels is what everyone does in their leisure hour. During these times, we see content focused on achieving glowing skin and glossy lips with effortless routines. But here’s the catch: what looks flawless on camera often doesn’t translate well to real Indian skin. From Mumbai’s humidity to Delhi’s pollution, these beauty trends cannot withstand our lifestyle and environment, yet Indians still blindly follow them. Let’s call out 5 such beauty trends that we are getting all wrong and that are literally a scam.

Clear-looking skin with an almost glass-like shine is a popular skin choice seen among Korean women, which is now being adopted across the globe by layering multiple hydrating products for ultra-dewy and poreless skin. But the Indian weather, with its heat and humidity, increases oil production, triggering acne and clogged pores. So, if you’re overloading your skin with too many products, you’re gradually ruining your barrier.

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From using toothpaste for pimples to baking soda for scrubs and lemon for tan removal, we’re officially doomed. These popular DIY skin opinions highlighted by Instagram disrupt the natural skin pH, can cause burns and irritation, and lead to high pigmentation. It is very risky for Indian skin, which already has high melanin content. Instead, go for dermatologist-tested products and safer options.

(Image Credits: Pinterest)

Beauty influencers trick you into believing they achieved an instant glow from everyday exfoliation, acid layering, and scrubbing. Understand that these methods weaken the skin barrier and cause redness, pigmentation, and sensitivity. It makes the skin more sun-sensitive, which is a big issue in India, and doctors never recommend it. Exfoliating the skin twice a week, followed by sunscreen, is more than enough.

(Image Credits: Pinterest)

Stop layering yourself with toners, serums, essences, ampoules, and oils every single day. Understand that these products are not designed for the Indian climate and do not address our skin concerns. It often leads to breakouts and is quite expensive, with an unsustainable outlook. Experts always recommend moving toward a simpler and science-backed routine rather than a complex layering process.

(Image Credits: Pinterest)

Stop buying skincare products just because an influencer approved them or they are viral. These products know nothing about your lifestyle and skin type and are usually sponsored content, where the trial-and-error method often leads to intense damage. Understand that the viral trends of ‘go overnight and disappear’ products are pure scams, as per experts; any ingredient requires at least 21 days to show results on your skin.

So, be patient and consistent, and only opt for the product recommended to you by a dermat, not by a beauty influencer who has bots sitting in her comments and follower section.