Ten days of love: Times Prime's February celebration everyone's talking about

February has always been a month of celebration, but this year, it's lasting longer than ever. Times Prime's Love All Members Fest is back for its second edition, running February 6-15, and it's bringing something the season has been missing: ten straight days of joy, surprises, and reasons to celebrate love in every form it takes.

Imagine waking up each morning knowing that at noon, something delightful is waiting for you. That's the magic of Love All Members Fest. For ten consecutive days, the Times Prime app unlocks a brand-new exclusive offer—and the anticipation has become a daily ritual for members across India.

Last year's fest was a revelation. Members set noon reminders, shared their favorite finds with friends, and made spontaneous plans around the offers. This year, the celebration has grown even bigger — experiences in four cities, and a lineup that truly reflects how beautifully diverse celebration can be.

February 6 opens with a golden rose from IGP—perfect whether you send it to someone special or keep it for yourself. February 7 brings Rs 1,000 off travel bookings through Klook. GIVA offers Rs 1,000 off jewelry on February 8, while FlowerAura follows with 25% off on February 9. Members also get 60% off soft toys from FirstCry on February 10, and movie lovers can grab Rs 500 off Cinepolis tickets on February 11.

The beauty days arrive next: complimentary full-sized perfume from OG Beauty on February 12, and Renee's Lip Drip Glossy Balm on February 13—both free with just shipping costs. February 14 brings the most indulgent offer: 100% cashback on services at Enrich Beauty. The fest closes on February 15 with Sbooch's Kombucha set, a refreshing wellness-focused note to end the celebration.

What makes this year's fest truly special is how it extends beyond your phone screen. Times Prime is bringing members together through the Wine Affair activation—featuring Sangria-making workshops at Café Noir and wine-tasting sessions at Refuge.

These aren't just perks; they're experiences worth making time for. There's something uniquely wonderful about learning to craft the perfect Sangria with fellow members or discovering new wine notes in good company.

For anyone navigating February solo or simply wanting to meet new people, the Singles Meets happening across Ahmedabad, Mumbai, Kolkata, and Hyderabad offer genuine connection without pressure. Last year's Mumbai gathering filled up in 48 hours, and participants left with friendships that lasted well beyond February.

There's a reason Love All Members Fest resonated so deeply in its first year. In a season that can sometimes feel prescriptive about who should celebrate and how, this fest simply opens the doors wider.

Couples absolutely celebrate—but so do friends planning group outings, parents treating their kids, colleagues surprising each other, and individuals choosing to invest in themselves. The beauty is in the choice. Every day brings something new, and you take what speaks to you.

"What I loved most was the lack of pressure," shares Anjali Verma, a Delhi-based member who participated last year. "Some days I claimed offers for myself, some days I surprised my sister. It felt personal, not prescribed."

This approach mirrors how Indians naturally celebrate. Just as Diwali festivities stretch across days or Navratri unfolds over nine nights, February becomes a season rather than a single date. There's room to participate when it suits you, in ways that feel meaningful to your life.

The fest's growth speaks volumes. From experiences in two cities to four. And membership signups double during fest periods compared to regular months.

Last year saw a 67% spike in daily app engagement, with 58% of participants purchasing for themselves or for non-romantic relationships. Social media fills with members sharing their daily finds and coordinating around experiences.

Beyond the individual offers, there's something compelling about the cumulative experience. Ten days of checking in. Ten days of pleasant surprises. Ten days of feeling valued.

The daily unlock creates a sense of occasion. Noon becomes a moment. Opening the app feels less like a transaction and more like unwrapping a gift chosen just for you. And because each offer is live for just that day, there's genuine excitement to being part of something happening right now.

Throughout the fest, members also access "hero deals"—gift hampers, gadgets, wallet offers, and a free two-month Crunchyroll subscription. It's a thoughtfully curated celebration that recognizes how diverse the Times Prime community is.

For Times Prime members, participating is simple: open the app at 12 PM daily from February 6-15 and discover what's unlocked. For experiences like wine workshops and Singles Meets, book early—the best moments fill up fast.

At its heart, Love All Members Fest is about something beautifully simple: celebrating love without boundaries. Love for partners, parents, friends, yourself. Love expressed through a thoughtful gift, a shared experience, a moment of self-care, or just something that makes you smile.

This February, Times Prime is proving that celebration doesn't need to fit a single mold. It can be as diverse, vibrant, and personal as the people doing the celebrating. Ten days. Countless ways to participate. One joyful, inclusive season that reminds us all: everyone deserves to feel celebrated.

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