RSCI gets its new chairman

CVL Srinivas, CEO, GroupM South Asia, was appointed as the new chairman of Readership Studies Council of India (RSCI) on Tuesday. Srinivas, who took over from Hormusji Cama, will hold this position for two years.
RSCI was set up when the Audit Bureau of Circulations (ABC) and the Media Research Users Council (MRUC) agreed to undertake joint readership studies as equal partners.The RSCI is currently governed by a 20 member Managing Committee consisting of Publishers representing the print media, Advertising Agencies' representatives and Advertisers.
The managing committee of RSCI had set up a Technical Committee to work on the IRS and in a recent development N.P. Satyamurthy was made the head of the Technical Committee to work on the new IRS.
Speaking on Srinivas's appointment, Shashi Sinha Chairman of ABC said, "From an ABC standpoint, we are delighted that 8Srini has taken over as the RSCI chairman %as there can't be a better person with this stature to guide RSCI, especially as we kick off IRS 2016."