RCS
RCS stands for Rich Communications Services. Apple recently announced that it will adopt RCS messaging. Developed by the GSM association, these are some of the features of RCS that can be helpful for consumers and businesses.
High resolution media
RCS allows users to share high resolution images, videos and GIFs.
Character limit
RCS offers a longer character limit.
Read receipts
RCS has the option for users to enable read receipts.
Location
With RCS messaging, users can share their location with ease.
Group chats
RCS supports group chats.
Voice calls
RCS also enables voice calls.
Marketing communication
Businesses can benefit from RCS messaging by using it for targeted marketing communications.
Automated notifications
RCS messaging can be used for automated notifications and reminders.
Better customer self-service
RCS messaging can help businesses to enhance customer self-service.
Chatbots
Businesses can leverage the integrated chatbot feature of RCS.
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