6 popular brands that have recently changed their logos and why

From soft drinks to retail and dating apps, several well-known brands have recently changed their logos, not just to update the aesthetics, but to reflect how they’re evolving. Some updates celebrate major milestones, while others aim to feel more modern, inclusive, or easier to use across digital platforms.Here’s a look at six major brands that refreshed their logos, and the fascinating reasons and psychology behind why they made the change.

In Spring 2024, Bumble launched a new visual identity as part of what it called the “New Era of Bumble.” The redesign included a bold new logo, updated fonts, warmer colours, and refreshed illustrations. It was introduced alongside new features, especially “Opening Moves,” which gives users more control over how conversations begin. Bumble said the updated look was meant to make the app feel more inclusive, modern, and user-friendly, improving both how it works and how people connect with it.

Credits: X/@bumble

In its official press release on March 28, 2023, PepsiCo announced a new logo to mark the brand’s 125th anniversary. The refreshed design features the iconic Pepsi globe with the brand name placed inside it, along with a bold typeface, dynamic colours, and a signature pulse. The updated colour palette also includes black, highlighting the brand’s focus on Pepsi Zero Sugar. The new look is designed to be more modern, striking, and adaptable across digital platforms and packaging.

Credits: X/@pepsi

On January 13, 2025, Walmart revealed a new logo as part of its brand refresh. The new logo features a custom font inspired by founder Sam Walton’s old trucker hat, giving it a fresh yet familiar look. The well-known yellow spark is still there, slightly updated to better reflect the energy and spirit of the brand. Walmart also gave its classic blue and yellow colours a brighter, more vibrant feel.

Credits: X/@Walmart

In March 2024, Decathlon revealed a new brand identity, featuring a refreshed logo made up of two parts: the wordmark and a new symbol called the Orbit. The Orbit reflects Decathlon’s “North Star,” connecting its past to its future. Its flowing shape represents movement, circularity, and is inspired by the brand’s iconic tilted “A”. The peak at the end of the Orbit can be seen as a mountain, wave, sail, or heartbeat, symbolising progress and openness. The logo also comes with a new, vibrant shade of blue full of energy.

Credits: X/@DecathlonUK

In January 2021, Burger King unveiled a new logo– the brand’s first major redesign in over 20 years. According to CNN, the updated logo removes the blue curve from the 1999 version and brings back a look similar to its earlier design, featuring the brand name placed between two bun-like shapes. The redesign includes richer colours and a more minimal, retro-inspired style, aimed at reflecting Burger King’s focus on quality and simplicity. The new logo is part of a broader brand refresh that will gradually appear across packaging, uniforms, signage, and other brand materials.Credits: X/@BurgerKing

In April 2022, Baskin-Robbins revealed a new logo for the first time since 2006, as reported by CNN. The updated design still includes the hidden “31” in the “BR” letters, keeping its nod to the brand’s “31 flavours” idea. But instead of the old pink-and-blue colours, the logo now uses a richer brown with pink accents, while light blue is still used in other branding. Along with the logo, the brand also rolled out new packaging, uniforms, merchandise, and a fresh tagline: “Seize the Yay.” The goal was to give the brand a more grown-up look while keeping its fun and joyful spirit.Credits: X/@BaskinRobbins