Sweekriti alleges she faced ‘coordinated harassment’ after Allu Arjun 42 Rules video went viral

A video of brand strategist Kaveri Baruah talking about Tollywood star Allu Arjun on the Sweekriti Talks podcast has become one of the most discussed topics on the internet, in which she claimed that the ‘Pushpa’ actor’s team shared a list of 42 dos and don’ts for her. After Allu Arjun’s team released a statement calling the claims “baseless,” the podcaster recently shared a post, that mentioned she faced “coordinated harassment.”On Tuesday evening, podcaster Sweekriti shared posts on her Instagram stories. She said she removed the video because of “coordinated harassment.” She wrote, “I've removed the video after my guest faced coordinated harassment from PR machinery and bot accounts.” She also wrote, “She holds a responsible position in a reputed organization, and I refuse to let her career be jeopardized due to online bullying.” In another post, she said, “A women can't live in peace & make content on the internet!! Shocking Allu Arjun PR attacking me.” In the video, Kaveri Baruah claimed, “My another interesting encounter was with Allu Arjun, the mega star of Hyderabad. South stars comes with entourage. Before meeting him, we had a note which had 42 dos and don’ts. And they have manager ka manager ka manager. They are very strict, like ‘don’t look into sir’s eyes, don’t shake your hands’.”The podcast video is now private on Instagram and YouTube. Kaveri Baruah has deactivated her Instagram and LinkedIn accounts. After the video went viral, many people criticised Allu Arjun online. Soon after, his team released an official statement.The statement said, “Certain recent comments made about Mr. Allu Arjun are completely baseless and untrue. He has always conducted himself with the utmost dignity and honour. We take these false allegations seriously. Our legal team is initiating defamation proceedings against those responsible. We request everyone to refrain from spreading unverified information.”