Shriya and Arya in search of love

From the last four years, Arya and Shriya Saran starrer Love To Love is awaiting for its release. The film is loosely inspired from Bollywood hit Love Aaj Kal and was originally made in Tamil as Chiku Buku. While the original Tamil movie released in 2010 itself, makers of Telugu version do give advertisements about movie���s release now and then. But still the movie never made it to theatres.
One wonders why this love-comedy is sitting in cans for such a long time.