Happy Birthday Vijay Deverakonda: some lesser-known facts about the 'Arjun Reddy' star

Vijay Deverakonda is a prominent figure in the Indian film industry and is celebrated not only for his captivating performances but also for his diverse ventures outside of acting. Here’s a closer look at some of his lesser-known facts.

Picture Credit: Instagram

Vijay's father, Deverakonda Govardhan Rao, pursued a career in directing but faced significant challenges that led him to eventually had to quit it. This early exposure to the film industry undoubtedly influenced Vijay’s own career path.

In 2020, Vijay channelled his passion for style into entrepreneurship by launching "Rowdy Wear," a clothing brand that captures his unique sense of fashion and allows him to connect with his fans on another level.

Expanding his footprint in the film industry, Vijay established 'King of the Hill Entertainment'. This production house has already seen success with films like 'Meeku Maathrame Cheptha' and 'Pushpaka Vimanam'.

Despite a humble beginning, Vijay’s career took a significant turn. By 2018, he had not only stabilized financially but also earned a spot in the Forbes Celebrity 100 and Forbes 30 Under 30 lists, fulfilling the aspirations he and his father held.

Growing up, Vijay was often nicknamed "Rowdy" by family members during his more disorderly moments. Embracing this, he later used the nickname to affectionately refer to his fan base, who warmly reciprocated the endearment.