'Prakambanam' box office collections day 23: Ganapathi starrer eyes 250% returns; Collects Rs 15.67 cr

The Malayalam horror-comedy 'Prakambanam' continues its magnificent run at the Indian box office.Starring Ganapathi, Sagar Surya, Al Ameen, Mallika Sukumaran and more, the film has managed to sustain momentum even as it enters its fourth week. Reports from the Sacnilk website says that on day 23 the film showed an impressive jump by collecting 34 lakh. This marks a sharp 61.9% increase from day 22’s 21 lakh.'Prakambanam' has pushed its total India net collection to 13.28 crore which stands at 15.67 crore gross.Week one concluded with 5.55 crore which was followed by 4.39 crore in week two. Week three added 2.78 crore. The fourth weekend began with 21 lakh on day 22 and moved to a stronger 34 lakh on day 23. Made on a modest budget of 4 crore 'Prakambanam' has now delivered a return on investment of 9.28 crore ahd this amounts to 232% returns. Very few Malayalam films manage to earn more than double their cost while still in theatres, and Prakambanam has achieved this with room to grow. After crossing 200% returns, the film is now targeting the 250% milestone.ETimes’ review captures the film’s strengths, stating: “Director Vijesh Panathur keeps the tone easy and playful, while writer Sreehari Vadakkan builds humour through everyday hostel life. The actors show good comic timing, and the camerawork and background score quietly support the shifts between carefree fun and mild spooky moments, helping the film maintain its horror-comedy rhythm."Our review further says, "Things really pick up in the second part once the jokes and spooky vibes start working together, making the movie feel more like a fun ride than a scary stress-fest. Even when the narrative loosens in places, the film remains engaging because it understands its primary aim to entertain, not to intimidate. It’s not trying to be groundbreaking, but it’s packed with laughs and works perfectly as a horror-comedy that young theater-goers will love.”As 'Prakambanam' continues through its fourth week the focus now shifts to whether it can cross the 14-crore net mark and touch the 250% return benchmark.DISCLAIMER: The box office numbers and the data in this article are compiled from diverse public and industry sources. All figures are approximate unless explicitly mentioned, offering a fair representation of the movie's box office performance. These totals may change as official studio data is updated or as additional international market reports are finalized. This data is provided by us for informational and entertainment purposes only.