This story is from June 21, 2011

Multiple releases 'ready' for mass-suicide

TNN / Updated: Jan 10, 2017, 14:46 IST

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None from the half dozen releases could compete with each other, forget competing with Salman's 'Ready'. 'Double Dhamaal's solo release should ensure big opening.

Multiple releases 'ready' for mass-suicide

None from the half dozen releases could compete with each other, forget competing with Salman's 'Ready'. 'Double Dhamaal's solo release should ensure big opening.
The Friday gone by saw multiple films clashing at the box-office and almost committing mass-suicide. But business was not merely bad because films ate into each other's collection but also for the fact that the films that released were poor on content.
Always Kabhi Kabhi got the weakest opening amongst all the releases despite coming from Shah Rukh Khan's Red Chillies banner.The campus caper was outright rejected for its juvenile approach.
Comparing with the unprecedented success of the first part, Bheja Fry 2 had a very dull opening and occupancy didn't go beyond 15-20%. While the prequel established independent cinema some years back and gave a boost to small-budget entertainers, the sequel, in comparison, was disappointment both in terms of its humour quotient and business prospects.

Bin Bulaaye Baraati coming from the old school of comedy catered to the single screens and other than the north zone, business was predictably poor. Bhindi Baazaar Inc had limited appeal and prospects. Subhash Ghai produced Cycle Kick went as unnoticed as the preceding week's Love Express.
Amidst as good as zero competition, Salman Khan's Ready continued to rule the box-office. The numbers even in its third week are mind-blowing with the film collecting around Rs 8 crores ' a figure that most films can't manage even in its first week. Business of

Shaitan went down in its second week though it manages to be on the Top 5 list.
All films steer clear the coming Friday making way for Double Dhamaal. Retaining its entire original star-cast (Sanjay Dutt, Arshad Warsi, Riteish Deshmukh, Ashish Chaudhary, Javed Jaffrey) and going by the success of the first part, expectations are rife from the sequel. Its solo release status should add to its business prospects considerably.
Top 5 Films this Week
Film: Ready
Position: 1
Director: Anees Bazmee
Cast: Salman Khan, Asin, Paresh Rawal, Mahesh Manjrekar
Upside: Mass appeal in Salman Khan and music
Downside: Loud comedy, ham performances, silly dialogues, seems too long
Running Week: 3
Box-Office Verdict: Superhit
Film: Bheja Fry 2
Position: 2
Director: Sagar Ballary
Cast: Vinay Pathak, Kay Kay Menon, Minissha Lamba
Upside: Funny chemistry between Vinay Pathak and Kay Kay Menon
Downside: Dull climax, pales in comparison to the first part
Running Week: 1
Trade Comments: Comparing with the unprecedented success of the first part, the sequel had a very dull opening and occupancy didn't go beyond 15-20%.
Film: Bin Bulaye Baraati
Position: 3
Director: Chandrakant Singh
Cast: Aftab Shivdasani, Priyanka Kothari, Rajpal Yadav, Om Puri
Upside: Some funny moments
Downside: Bad story, outdated product
Running Week: 1
Trade Comments: Despite a hurried release with low publicity, the film catered to the single screen audiences, esp. in the North belt. Business in other sectors remained poor.
Film: Shaitan
Position: 4
Director: Bejoy Nambiar
Cast: Rajeev Khandelwal, Kalki Koechlin, Gulshan Devaiya, Shiv Pandit
Upside: Gripping plot, good performances, slickly directed, technically brilliant
Downside: Some loose ends in second half
Running Week: 2
Box-Office Verdict: Average
Film: Always Kabhi Kabhi
Position: 5
Director: Roshan Abbas
Cast: Ali Fazal, Satyajit Dubey, Zoa Morani, Giselle Monteiro
Upside: Ali Fazal
Downside: Dull narrative, uninspiring performances, clich'd campus setting
Running Week: 1
Trade Comments: Despite being a Red Chillies Production and having Shah Rukh Khan's backing, the film failed to get a decent initial because of its slipshod content. Cinemas didn't see occupancy for more than 10-15% for this film.

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