Radio Mirchi, Big Bazaar initiate a unique concept

India’s No 1 and Nashik’s favourite radio station — Radio Mirchi 98.3 FM and one of India’s largest retail chains — Big Bazaar, Nashik, have come up with a unique concept of kitty parties and the first ever only ladies’ Great Indian Kitchen Festival Bumper Housie at Big Bazaar, Nashik.
It is a part of their on-going month long campaign — Great Indian Kitchen Festival which will conclude on June 30.The campaign started with an exciting kitty party led by Radio Mirchi RJ Riya at Big Bazaar Nashik. These kitty parties will be followed by a bumper housie at the Big Bazaar — Urban Space, Nashik Road on June 22, from 2.30 pm onwards. The activity will conclude with a kitty party and the Great Indian Kitchen Festival Bumper Housie. Prizes, including two-wheelers, LCD televisions, kitchen appliances by Big Bazaar, can be won throughout the activity period. On this occasion, Anand Adukia, zonal head, west, Big Bazaar, said, “The Great Indian Kitchen Festival, primarily targeting women, has great products and offers to upgrade their kitchens and the complete household.
Similar to the response that we have been getting in other cities, we expect to get an overwhelming response from all the women of Nashik. The events will bring all of them together during this campaign period where they will not only enjoy shopping but also fun-filled games, contests in which they can win loads of prizes. So all the ladies of Nashik are invited to witness this grand event at Big Bazaar and win assured rewards.”
The event is conceptualised and presented by Big Bazaar and Radio Mirchi Activation and supported by Milestone Marcom.