Disha Patani and Shahid Kapoor attend the unveiling of STAX by Pasha-1 Developers in Dubai

Pasha-1 Developers, backed by the 40-year business legacy of PJS Global, officially unveiled STAX, a premium twin-tower residential development in the heart of JVC, Dubai. The grand launch event, held on December 16, witnessed an overwhelming response from investors and the media alike, and was marked by the presence and performances of Bollywood stars Disha Patani and Shahid Kapoor, making it one of the most talked-about real-estate launches of the season.

The twin tower residential development marks Pasha-1 Developers’ flagship entry into Dubai’s growing residential real-estate market. Conceptualised as two contemporary residential towers rising from a single, integrated podium, the project is designed to foster a connected and community-centric living experience. Strategically located in JVC, one of Dubai’s fastest-growing residential destinations, STAX combines modern architecture with thoughtfully planned homes, landscaped open spaces and lifestyle-driven amenities.


The development offers residents access to leisure decks, fitness and wellness facilities, green zones and curated social spaces, making it well suited for families, professionals and long-term investors seeking value in a prime location.

Speaking at the launch, Pankaj Jain, chairman, Pasha-1 Developers, said: “Dubai represents a global benchmark for quality living and visionary development. With STAX, we bring four decades of entrepreneurial experience into a city that continuously sets new standards. This project reflects our commitment to responsible development and long-term value creation.”

Pulkit Jain, co-founder, Pasha-1 Developers, highlighted the project’s market relevance, stating: “STAX is designed for the evolving Dubai resident—someone who values intelligent design, convenience and a strong sense of community. JVC has emerged as a highly dynamic residential hub, and STAX is positioned to elevate the lifestyle offering in this location.”

Emphasising the design philosophy, Parshva Jain, co-Founder and CEO, Pasha-1 Developers, said: “STAX is our statement of intent to create homes that embody the spirit of Dubai while remaining connected to a sense of calm. The architecture draws inspiration from the desert and the oasis, shaping spaces through light, texture and flow. Every design choice reflects our belief that a balance between nature, place and future vision defines meaningful living.”

Strong market confidence in it was evident as multiple inventory units were sold immediately following the launch event, underlining robust investor interest and the project’s appeal.

With PJS Global headquartered in Dubai and a presence in the region for over 25 years, the Jain family has built and scaled multiple international businesses from the UAE. With the group’s leadership team operating out of Dubai, Pasha-1 Developers enters the real-estate market with a clear, long-term vision anchored in global experience and local understanding. STAX marks the first milestone in this journey, blending legacy, ambition and a contemporary approach to urban living.